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Decoy effect dating

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Despite our illusions of free will, there are some simple rules that people will often follow when coming to a decision. No sensible person would ever choose to buy the medium popcorn when you could have the large for only a few cents more, but the fact that the medium popcorn is on the menu has a big impact on your decisions: it serves to make the large popcorn look like a much better deal. It has been exploited by marketing experts for decades. But it also has the potential to help make you seem more attractive.
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How to Spot the Decoy Effect in Business Case Options Appraisals.

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How to Spot the Decoy Effect in Business Case Options Appraisals. – What's the PONT

Coffee Choices and the Decoy Effect. They are manipulating our behaviour to maximise their profits. Shame on you coffee retailers… I bet it happens all over the retail sector? But Wait! Before you get too self righteous have a quick pause for thought. What if this is happening closer to home, at work? Influencing the behaviour of people in serious decision making positions to get the answers they want?
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Decoy effect

Want to sell more of a product or service? The last time I needed a can of shaving gel, I found myself staring at a shelf full of options. Best of all, it seemed to be the same price as the shorter cans.
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Gary Mortimer does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. Imagine you are shopping for a Nutribullet blender.
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