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The Dating Business: Love on the Rocks

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Online Dating Companies: How online dating companies make money in India

With the success of Tinder and match. We are rapidly becoming a nation of single people. The well-documented rise in cases of separation and divorce is lining the pockets of lawyers, and is also providing a growing market for the online dating site. According to a reports, the majority of people in the UK are single and the online dating industry is turning over thousands. Finding love or friendship online is becoming increasingly popular for a generation of people too busy to find partners on their own.
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Dating App Revenue and Usage Statistics (2021)

Aspiring entrepreneurs often approach me as an angel investor, touting their innovative idea for yet another online dating site. I agree the need is out there, with over 91 million interested singles between the age of 19 and 45 around the world. Yet almost no one in this business makes any money, since it comes with a larger list of challenges than most other opportunities I see. Many business opportunities, like this one, need thousands or millions of existing users before new users and advertisers are interested to pay real money. Thus, the investment in time and money required before payback is huge.
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